Whether you're burnin' rubber on your bike or shreddin' the slopes, a helmet is a critical piece of safety equipment. Lucky for you, modern technological advancements have improved the protection properties of helmets, as well as made them lighter, more comfortable and more stylish for the active cyclist and snow sport enthusiast.


Let statistics do the talking! 817 cyclists were killed in crashes with motor vehicles in 2015, the highest number since 1995. And of those killed, 54% were not wearing helmets.

Snow sports enthusiasts, the numbers are less scary, but still cause for concern. In the U.S. alone, an average of 38 people die and 49 suffer catastrophic injuries skiing or snowboarding every year. (link to PDF download).

In some areas and at some resorts, helmets are mandatory for persons of all ages. But even where it’s not required, the reason for wearing a helmet is obvious.

For cyclists, studies show, helmets decreased the risk of head injury by 69 percent, brain injury by 65 percent, and severe brain injury by 74 percent. As there are more cycling injuries in the US reported every year, it’s increasingly important to ride defensively and to wear a helmet.

Read more and learn about helmet tech, proper fit, and care.

Amarin CannonComment