Embracing “The Uncommon Thread” as its mantra, Stance turned one of the world’s most boring accessories into its most exciting in just a few short years.

By breathing life into something that had been overlooked, Stance is now found in over 60 countries and has been named the Official Sock of the NBA and of Major League Baseball, where it is worn by all players on-court and on-field in every game.

Peter Pawlus